May 22, 2024

The Gym Kitchen unveils new grain & lentil pouches following Morrisons roll out

Healthy meals challenger, The Gym Kitchen, has added to its ready-to-eat macro-counted Grain & Lentil Pouch offer, with new Harissa and Sweet & Sour lines having hit Asda shelves.

The launch follows a roll-out of the current Grain & Lentil Pouch range across Morrisons stores, combining functional nutrition with wholesome ingredients and foodie flavour discovery.

Targeting lunch and snacking occasions, each macro-counted 250g pouch is high protein and fibre, whilst remaining naturally low in fat and calories. A serving packs in at least one of your five-a-day, with quality veggies, pulses and wholegrains that can be enjoyed straight out of the pouch or steamed in the microwave for a tasty, nutritious meal in minutes.

The Gym Kitchen has gone from strength-to-strength since launching its chilled meals in 2020, securing distribution across Asda, Tesco, Morrisons, Coop, Ocado and Dunnes, whilst stretching into frozen meals and pizzas, as well as the more recent ambient ready-to-eat pouches.

Founder, Segun Akinwoleola, is on a mission to bring a broader target of healthy foodies into The Gym Kitchen offer, with a game-changing NPD stream stretching across multiple categories and eating occasions.

Segun said: “We’re excited to add to our Grain & Lentil Pouch range in Asda, following consumer demand for more flavours and we’re delighted to secure new distribution of the core range in Morrisons.

“This NPD is another exciting step in our growth journey and our mission to make healthy eating, accessible, affordable and most importantly, tasty across multiple categories.”

RRP £2.00 from Asda for 250g pouch.