FMCG Magazine

Healthy kids’ challenger brand Pip Organic has unveiled two new snacking products in Waitrose, launching alongside its award-winning, market-first clean-label Fizz soft drink range and Mango Pipsticks fruit snack offering. The new additions include Pip [read more...]

RTD cocktail brand All Shook Up has expanded its range with the launch of two new flavours, Cosmopolitan and Margarita, which will be available as part of a new Mixed Pack format in selected Asda [read more...]

Strong Roots has appointed Emma Curtis as Managing Director, entrusting one of the architects of the brand’s vision to lead the business and guide its next phase of growth. An influential figure in the Strong Roots [read more...]

Mai Chai has secured a major international retail expansion after launching into WHSmith Travel stores across airports in Spain and Ireland. The rollout spans 30 airports and builds on the brand’s growing retail presence, which [read more...]

Terry’s is launching a nationwide campaign offering a £10,000 cash prize as it looks to grow its presence as a year-round gifting brand beyond Christmas. Backed by a six-figure investment spanning in-store, digital, PR and [read more...]