Herta UK, the nation’s favourite frankfurter brand[i], is adding to its portfolio this autumn with the launch of three new flavour-led additions: Italian Frankfurters (6 x 35g), Curry Frankfurters (6 x 35g) and Jalapeño Jumbo Frankfurters (4 x 90g).
Launching in Tesco and Ocado from 12th October with the full line up, and shortly after with the Curry flavour in Iceland and Sainsburys, the new range gives families more choice at mealtimes, combining the convenience shoppers expect from Herta with new flavours that bring a fresh twist to familiar family favourites.
Each new variety is smoked over beechwood for Herta’s distinctive savoury, smoky taste, while offering different levels of flavour discovery for families. Italian Frankfurters bring aromatic, herby notes, Curry Frankfurters offer a warm, gently spiced flavour, and Jalapeño Jumbo Frankfurters deliver a bolder chilli kick for shoppers looking for something a bit more adventurous.
The launch comes as new research commissioned by Herta[ii] among 1,000 UK parents of children aged two to ten, highlights the pressure around weekday family dinners. More than half (58%) say their child is hungry as soon as they get home, and parents estimate they have just 32 minutes before hunger turns to “hanger”. Almost half (48%) say quick, easy dinners help keep everyone happier.
Rob Forshaw, Managing Director at Herta UK, said: “Family mealtimes need to work hard, especially during the week. Consumers are looking for options that are quick, easy and tasty. With these new additions, we wanted to build on the frankfurters that families already know and love by introducing flavours that feel exciting, yet still familiar and accessible. It’s about giving families simple meal solutions that can keep up with busy routines, while helping retailers offer more variety within a trusted brand.”
The launch forms part of Herta’s ongoing commitment to making mealtimes happy, giving busy families convenient options that deliver on both taste and variety. Herta Italian Frankfurters 6 x 35g and Herta Curry Frankfurters 6 x 35g have an RRP of £2.39, while Herta Jalapeño Jumbo Frankfurters 4 x 90g have an RRP of £3.69. The full range will be available in Tesco and Ocado from 12th October, with Herta Curry Frankfurters also available in Iceland from October and Sainsbury in November.
For more information, please visit www.herta.co.uk.
[i] Based on 6,314 independent UK consumer responses, 87.2% considered Herta their favourite frankfurter brand in the UK (Hashting, 2025).
[ii] Research carried out by OnePoll in June 2026 with a UK audience of 1,000 parents of children aged two to ten.