December 3, 2023

Jamaican rum vibes coming to Asda

This Friday will see the launch of canned cocktail Jamaica Rum Vibes into 107 Asda superstores nationwide and online with the retailer set to stock both flavour offerings: Rum & Lime and Rum & Ginger.

The pre-mixed rum drinks are one of a kind as they use 100% natural ingredients and a blend of bona fide overproof white rum sourced from some of Jamaica’s finest distilleries. Free from artificial sweeteners, flavours, colours and added preservatives, they’re an easy-going and refreshing, pre-mixed rum drink that comes in 250ml cans with a 4.5% abv. They can easily be enjoyed neat whilst on the go, or flared up over ice with fresh lime, lemon or mint.

Founder Tamoy Carter, who migrated from Jamaica in 2008 to live in the UK, says he is stoked for this new chapter and explained: “I am extremely excited for our new listing with Asda, just in time for the Notting Hill Carnival – yeh man!

“Rum is embedded in the Jamaica’s rich and vibrant culture, which has more rum bars per square mile than any other country in the world! My aim is to share this rum culture alongside a slice of my South London influences to create a taste of Jamaica that can be enjoyed wherever you are.”