April 18, 2021

Leading international vegan food brand back at Ocado due to popular demand

The Fry’s range is available at Ocado now, prefect for Veganuary participants to stock up.

Tammy Fry, international marketing director at The Fry Family Food Co, said: “We’re so thrilled Ocado has made the decision to re-stock Fry’s again, making the range even more easily accessible to people across the UK.

“January is typically a time of the year for cutting things out, but we want to prove that plant-based eating doesn’t have to be about deprivation – you can still enjoy all of the delicious, mouth-watering dishes you always have, but swapping meat for plant-based alternatives which taste just as good, but are better for you and the environment.

“It’s a fantastic time to be a plant-based brand, and we’re looking forward to starting back at Ocado with a bang just in time for Veganuary.”

The Fry Family Food Co’s sister brands Oumph! and LikeMeat, part of the LIVEKINDLY Collective, will also be launching new products in Ocado this January. Oumph! Smoky Bits and Oumph! Balls, and LikeMeat’s Like Schnitzel and Like Nuggets will also be available to Ocado customers from January. The LIVEKINDLY Collective’s recently acquired No Meat brand is also available at Ocado.

Full list of Fry’s products being listed at Ocado:

  • Fry’s Traditional Sausages;
  • Fry’s Sausage Rolls;
  • Fry’s Quinoa and Brown Rice Protein Burgers;
  • Fry’s Rice Protein & Chia Nuggets;
  • Fry’s Soy & Flaxseed Schnitzels;
  • Fry’s Pea Protein Mince.