September 28, 2021

Brits as likely to ditch bacon as booze for January

With 2019 now with us, many have turned their thoughts to the year ahead and are looking at what positive changes they can make in the New Year. Recently released figures have revealed the UK is now as likely to give up on meat as it is alcohol, as the trend of veganism continues to boom., the leading savings site, surveyed over 2,000 people across the country and discovered that 2,662,900 Brits will be aiming to avoid eating and using animal products as part of Veganuary in the New Year. Indeed, one in 20 (5%) will not consume meat or dairy products in January – making Veganuary as popular as those attempting Dry January (6%).

Indeed, young adults (16-24 year olds) are particularly invested in the veganism trend, with a tenth (8%) aiming to go vegan compared to 7% who are planning to go without alcohol.

A third of Brits (37%) say they undertake a New Year’s resolution to improve their health and well-being, while a quarter (27%) do it to challenge themselves. For some, however, it is an opportunity to prove they can achieve something they have previously failed to do (15%).

New Year’s resolutions

After the excitement and excess of Christmas, many Brits view the New Year as a chance to wipe the slate clean. A third of Brits (34%) believe January represents an opportunity for ‘New Year new me’ and two-thirds (67%) have already decided on a New Year’s resolution.

Amidst the festivities in the lead up to Christmas, we are perhaps prone to missing the occasional gym session. It is unsurprising, then, that more than two out of five Brits (44%) resolve to exercise more in 2019. However, despite the average person spending £39.55 per month on their renewed ambition of getting fit, the research has discovered half (50%) will have given up by March. Indeed, just a third (35%) will continue to make the most of their gym memberships for more than six months.

Top New Year’s resolutions
Save more money44%
Exercise more44%
Eat more healthily40%
Read more books23%
Learn a new skill18%

Perhaps prompted by overindulging in too much food and booze over Christmas, two out of five Brits (40%) aim to eat more healthily in the New Year and a tenth (12%) want to cut down on their alcohol consumption. While the typical Brit claims they would be able to eat healthy for just three months, the research has found alcohol is a much tougher feat – particularly for men. Indeed, a quarter (26%) say they wouldn’t be able to do it at all while the average man wouldn’t reach the end of February. On the other hand, half of women (48%) believe they would still be going strong in July.

Anita Naik, Lifestyle Editor at, said: “With Brits more environmentally aware than ever before, we’ve seen a real surge in people going vegan – and it’s interesting to see it overtake Dry January among young adults’ New Year’s resolutions. Meanwhile, it’s great that we will be looking to compensate for overindulging in the Christmas festivities by exercising more and eating healthily come 2019.”