November 24, 2020

Brits turning away from traditional tipples as they make more discerning drinks choices this Christmas, claims research

November 11, 2020

New research from Bacardi reveals people are throwing out the festive rule book this year with well over a third (38%) of those surveyed looking forward to embracing ‘more modern’ Christmas customs – including mixing up their drink choices.  One in five (21%) say they will be putting in “maximum effort” to make it the most [read more…]

How to take the experiential leap as an FMCG

October 9, 2020

FMCG customers have had access to well-designed applications and websites for some time, so how do businesses succeed in the experiential leap from B2B2C to D2C?  Here, Peter Ballard, Co-Founder of Foolproof, a Zensar company, [read more…]

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