Bold Bean Co, the pioneers in jarred, pre-cooked heirloom beans, has announced its exclusive launch into Waitrose with its full range on 18th May – available just in time for the summer months. This will be the first listing Bold Bean Co have had in a major supermarket retailer since the brand’s conception just one year ago.
Bold Bean Co offers a range of heirloom beans, which have been produced to prioritise flavour over yield. Through a slow, small batch cooking process, these beans aim to offer exceptional taste, high nutritional value and unmatched quality when compared to traditional tinned beans.
The Bold Bean Co range will be available to purchase exclusively from off-trade stockist, Waitrose from 18th May, the products are also available to purchase online at boldbeanco.com. The beans will be exclusively listed at Waitrose for a limited period and marks the first jarred bean products listed at a major UK supermarket. The Bold Bean Co product range sold at Waitrose includes; Queen Butter Beans (660g) from £4.00, Queen Chickpeas (660g) from £4.00, Organic White Beans (660g) from £4.00, Organic Chickpeas (660g) from £4.00.
The Bold Bean Co range offers the best of beans, with a vision to inspire customers to recognise the benefits of these legumes. With the bean category being left virtually unchanged for the past 50 years, Bold Bean Co is on a mission to re-educate consumers on the numerous benefits of consuming their products, for both individuals and for the planet as pioneers in the sector. The category has seen a double-digit growth in recent years, with a 12% increase in 2020 alone Euromonitor, Pulses in the United Kingdom). The nutritional value and sustainability benefits of these beans makes them the most natural meat alternative in the world. Bold Bean Co heirloom beans are sourced in Spain and Poland, grown in specific regions for each different climate’s factors and the effect this has on the product. The beans are selected solely based on their quality and flavour. Through the cooking process, the natural flavour of the succulent beans is enhanced by seasoning, and containing no additives unlike other brands, making these beans delicious on their own or the ultimate ingredient in a summer dish.
Since the brand was founded by Amelia in 2021, it has seen rapid growth, securing stockists such as Planet Organic, Selfridges, Ottolenghi stores, Top Cuvee and now Waitrose. Bold Bean Co products are being served up by multiple influential figures in in the industry including the Ottolenghi Test Kitchen, Laura Jackson’s Hoste, Mob Kitchen and Thomasina Miers. To support the brand’s growth, last year Ed Whelpton joined the brand as Chief Operating Officer having worked for on-demand grocery app, Weezy.
Amelia Christie-Miller, Founder of Bold Bean Co, says: “It started with a bean obsession. Top chefs were using them, the food sustainability set were championing them. Someone just needed to bring them into the 21st century. We are delighted to be the first jarred beans to enter a major supermarket in the UK, the next step in our mission is to create a nation obsessed with beans.”
All Bold Bean Co products will be available to purchase nationwide from retailer Waitrose from 18th May 2022 from RRP £4.00.