March 29, 2024

Plant-based egg alternative launched

Vegans and flexitarians can now tuck into a traditional breakfast with ease, as Scrambled OGGS hits the shelves. This follows research that a fifth of vegans (18%) miss eating eggs at breakfast time. 

The latest innovation from plant-based egg alternative and bakery brand OGGS, looks and cooks just like a chicken egg. The award-winning chickpea based recipe offers unrivalled texture with traditional scrambled egg, providing the missing piece of the vegan brunch.  

Available in the meat-free aisle at Sainsbury’s, a 330ml bottle is £3.25 RRP, equivalent to six eggs. Scrambled OGGS isn’t just a great source of plant-based protein, it’s better for the planet too. Producing 60% less CO2e and comes in a convenient 100% recycled and fully recyclable bottle. 

Hannah Carter, Founder of OGGS, commented: “Scrambled OGGS marks the next stage in our mission to remove more unnecessary egg products from the food chain, both reducing our carbon footprint and extremely poor animal welfare. It gives people  a way to enjoy a plant-based egg alternative that completes the classic breakfast and brunch . 

The versatile product can be used to create a number of recipes, besides classic scrambled eggs, including omelettes, frittatas and quiches, and even sweet dishes like creme brulee. And to celebrate the launch, OGGS has partnered with influencer Chef Rebel Recipes who’s created some show-stopping recipes using the new product.