September 27, 2021

Yorkshire ice cream business launches local charity partnerships by pledging £180,000 in donations

Froneri, an ice cream manufacturer based in Leeming Bar, Northallerton, has launched its first community engagement programme in partnership with three Yorkshire charities as part of its commitment to playing an active role in supporting its local communities.

Froneri ICE (Inspiring Community Engagement) is a three-year long programme of activity that will inspire Froneri employees to support their local community, alongside annual donations and free ice cream, too.  

The business has celebrated the launch by pledging donations of £20,000 per charity per year for the duration of the partnership – a commitment of £180,000 – to Forget Me Not Children’s Hospice, Saint Michael’s Hospice / Herriot Hospice Homecare and The Avalon Group in order to help them continue their incredible work supporting vulnerable members of the community.

(L-R) Corporate fundraiser for FMNCH, Lou Addison; CEO for TAG, Larry Hollando; head of UK Froneri, Mike Fraine; head of marketing for Froneri, Brunhilde VanAntwerp; Lisa Morton of SMH and Sophie Fisher of HHH.

A total of 1,447 hours will be gifted by Froneri to enable staff to volunteer over the course of the year by assisting at retail sites, helping with gardening and renovation work and providing companionship, for example. Staff will be encouraged to support charity fundraising events such as sponsored skydives and 10K runs, and embark on their own fundraising endeavours, too. Froneri will also donate lots of delicious ice cream to bring joy to the lives of charity clients and to support charities’ fundraising and events programmes.

Froneri is committed to acting responsibly to minimise its impact on the planet. It has various brand led social responsibility projects such as Nuii’s partnership with WildArk supporting biodiversity projects in wild places, and Kelly’s sponsorship of the Bumblebee Conservation Trust to support sustainable local farming and bumblebee friendly meadows. Despite this, Froneri has recognised that there is more it can do to provide support to the people on its doorstep – its local community.  

Froneri’s Head of UK, Mike Fraine, said: “We launched Froneri ICE because we recognised that as a business and as individual employees, we all have an active role to play in supporting the communities in which we work and live. We are proud to be a part of the Yorkshire region, and we want to do what we can to help our communities thrive. We hope that through Froneri ICE, we can make a positive difference to the lives of our charity partners’ clients.”

Lou Addison, Corporate Partnerships Fundraiser at Forget Me Not Children’s Hospice, added: “We are so grateful to be one of the chosen Froneri ICE charities. Their donations and fundraising will allow us to deliver pioneering care to Yorkshire families through pregnancy, childhood and loss, whenever families need us and whatever the future holds. Our usual fundraising activity and events continue to be severely affected, so it’s partnerships like this one that allow us to continue our work.”

Tony Collins, Chief Executive of Herriot Hospice Homecare and Saint Michael’s Hospice, commented: “We are delighted to have this partnership with Froneri which will help shape and secure the future of local hospice care, enabling us to reach more people living with terminal illness and bereavement across Hambleton, Richmondshire and the Harrogate District. Support from generous patrons such as Froneri means we can continue to deliver and expand our vital services where they are needed most, ensuring that people can access care, comfort and support at the most difficult of times.”

Larry Hollando, CEO at The Avalon Group, said: “We are thrilled to be selected as one of Froneri’s charity partners alongside two other inspiring organisations. This incredible partnership will help Avalon to continue to provide innovative, personalised care and support to more than 600 social care customers across the North of England. I’d like to say a huge thank you to everyone at Froneri – your generosity means we can keep supporting our customers to live more independent and fulfilling lives.”