Healthy kids’ challenger brand Pip Organic has unveiled two new snacking products in Waitrose, launching alongside its award-winning, market-first clean-label Fizz soft drink range and Mango Pipsticks fruit snack offering.
The new additions include Pip Organic Strawberry & Banana Pipcrunch and a Strawberry & Mango flavour extension to the brand’s popular Pipsticks range.
Pip Organic Strawberry & Banana Pipcrunch is made with 100% organic freeze-dried bananas and strawberries, formed into bite-sized crunchy cubes and packaged in a convenient bag format designed for healthy on-the-go snacking and lunchbox occasions.
The new Strawberry & Mango Pipsticks joins the certified B Corp brand’s successful fruit snack range, following the popularity of its Mango & Pineapple and Mango variants, with the latter also launching in Waitrose.
Like the rest of the Pip Organic portfolio, both new products are free from added sugar, flavourings and artificial ingredients. The carefully selected fruit and freeze-drying process help retain natural flavour while preserving essential vitamins, minerals and antioxidants.
Also launching in Waitrose is Pip Organic’s award-winning Fizz range in a new four-can multipack format. Created for parents looking for healthier soft drink choices for children, Apple Fizz and Apple Cherry Fizz combine 100% organic not-from-concentrate fruit with sparkling water and contain no additional ingredients. Each 250ml can provides one of the recommended five portions of fruit and vegetables a day.
The latest launches and listings further strengthen the brand’s position within the major grocery channel and form part of its wider growth ambitions across retail.
Karen O’Flaherty, co-founder of Pip Organic, said: “We’re delighted to share our latest snacking offers and to expand our distribution across Waitrose.
“We know from our own Pip Parent Panel that consumers are seeking food and drink options that appeal to children without unnecessary or hidden ingredients.
“Pip Organic exists to provide that solution, making it easier for parents to say ‘yes’ with our range of snacks and drinks made with 100% organically grown not-from-concentrate fruit and vegetables, with no added sugar or sweeteners, and no added colourings or nasties.”