RTD cocktail brand All Shook Up has expanded its range with the launch of two new flavours, Cosmopolitan and Margarita, which will be available as part of a new Mixed Pack format in selected Asda and Iceland stores nationwide from mid-July.
The launch responds to growing consumer demand for familiar cocktail flavours in convenient ready-to-drink formats. The Margarita has emerged as one of the fastest-growing cocktail serves in the UK, with demand increasing by more than 150% year-on-year. At the same time, the Cosmopolitan is enjoying renewed popularity, driven by nostalgia and a resurgence of interest in classic vodka-based cocktails following the success of And Just Like That…, the sequel to Sex and the City.
The new additions join All Shook Up’s existing range, which includes Passion Fruit Martini and Mojito, further strengthening the brand’s core offering and providing shoppers with greater variety within one of the UK’s fastest-growing drinks categories.
The RTD category has continued to perform strongly in recent years as consumers increasingly seek affordable, convenient and flavour-led drinks for at-home occasions. RTD cocktails remain a key driver of category growth, offering easy-to-serve solutions for social gatherings and entertaining.
Ellie Memmott, Brand Manager at All Shook Up, said: “Cosmopolitan and Margarita are two flavours that continue to resonate strongly with consumers, so adding these to our Mixed Pack, alongside our existing favourites, felt like a natural move to offer shoppers even more choice.
“The RTD category continues to grow as more people look for convenient, great-tasting cocktails that offer both variety and value. This launch reflects that demand and strengthens our offer within the chilled drinks fixture.”
The introduction of the new flavours and Mixed Pack forms part of All Shook Up’s ongoing strategy to strengthen its presence within the UK RTD cocktail market, as consumers continue to seek convenient, flavour-led drinks for at-home occasions, gatherings and seasonal social moments.
All Shook Up products are available online, in selected Asda stores nationwide and in Iceland stores across the UK.