June 17, 2021

Violife launches round Smoky Cheddar Flavour slices

Violife, the UK’s leading alternative to cheese and dairy products, has launched its new Smoky Cheddar Flavour slices, now available in Tesco stores nationwide.

The brand’s latest product launch is the first time ever that a smoked-flavoured 100% vegan alternative to cheese has used round shaped slices. The new slices are the perfect filling for sandwiches, rolls and wraps and feature an edible ‘rind’ infused with hickory-smoke to create a delicate smoky flavour.

With the same great texture, taste and performance that shoppers have come to recognise from the whole Violife’s range, Smoky Cheddar Flavour Slices are also free from; dairy, soya, gluten, lactose, nuts, GMO, cholesterol and preservatives, and are always 100% vegan. 

Simon Orchard, Country Manager UK & Ireland, Violife, says: “We’re excited to announce the addition of Violife’s latest cheese-alternative innovation, the Smoky Cheddar Flavour Slices, to the brand’s ever-growing range. The breakthrough launch sees the smoked-flavour slices take on a round shape which is a vegan-first and allows for ease of use as well as great taste.

“Complete with a edible hickory rind which blends perfectly with the strong cheddar flavour, Violife’s Smoky Cheddar Flavour Slices are currently available at Tesco stores across the country, for anyone looking to grab a slice of the action.”

The launch comes as the vegan alternative to cheese category continued to see rapid growth throughout the Covid-19 pandemic. Following the first lockdown last year sales have continued to grow on average +48% vs last year which has resulted in the total plant-based cheese category growing to £37m and at a rate of +46% in the last month, as people look to experiment and create new, culinary experiences at home [1].

Violife’s new Smoky Cheddar Flavour Slices are available now at Tesco stores nationwide (£2.80 RSP).

[1] Source: IRI PlusSuite data: Total Market Value Sales to 5th December 2020