June 25, 2024

Two Birds launch new premium ready-mixed cocktail pouches

British craft spirits specialist, Two Birds, has launched a new range of premium ready-mixed craft cocktail pouches, ‘pour-fect’ for unlocking incremental ready-to-drink cocktail sales.

Inspired by tradition and crafted with flavour innovation, these spirited serves are set to quench growing consumer thirst for premium ready-to-pour cocktails. Expertly blending the desire for convenience and cocktail creativity that brings the in-bar experience to the home.

Providing all the flair and flavour without the fuss, while feeding demand for premium on-the-go options, the Two Birds ready-to-pour pouches are available in eight unique flavours: Cuckoo Collins, Cherry Mai Sky, Yellow Hammer, Nestroni, Parrot Punch, Feathertini, Gold Crested Gimlet and the Fan-Tailed Foghorn.

Expertly mixed at the Two Birds artisan distillery in Market Harborough in the Heart of England, the pouches cater to the latest taste trends, incorporating new fruity favourites; apple, cherry and watermelon and reinvented classic cocktails with tasty twists such as the addition of salted caramel to an Espresso Martini, recently highlighted as the nation’s favourite cocktail[i].

Two Birds Head Distiller, Simon Brannon, said: “This exciting range really puts the fun and flavour into ready-to-pour, delivering all the fantastic flavours that Two Birds fans know and love, while providing an opportunity to attract a new younger audience to the category. The vibrant and sustainable packaging is designed to maximise on shelf standout providing eye-catching sales opportunities.”

[i] Just Eat for Business’ Cocktail Championship study – based on a recipe analysis of the UK’s most popular recipe site.