December 7, 2021

The innovative tea brand looking to lead the way in sustainable change

Flying Fish Foods, the UK brand inspired by the golden age of sail ships with an edgy Monty-Python-esque styling, has launched a new line of 100% recyclable, renewable, and plastic-free Flying Fish Tea products. The hand-selected premium whole leaf teas are available through its website on individual basis or subscription service, delivered direct to the door in environmentally-friendly packaging that slips straight through the letterbox. 

The launch of the new tea blends comes following two years of strategic planning to ensure the products met the founders’ strict criteria for sustainability and quality of produce. In a bid to transform the existing tea industry in the UK, a rigid framework was designed to ensure that Flying Fish Tea was developed using only the highest quality ingredients from responsible sources, and that all packaging could be designed using fully recyclable materials from 100% renewable sources. 

The blends themselves were subject to extensive historical research and consultancy with world tea experts. Understanding the use of the plant through history, botany and etymology led to a unique twist on traditional and historical blends to satisfy even the most discerning tea connoisseur.

The end result is a sumptuous range of zero plastic, FSC-certified products that put a refreshing twist on traditional tastes, without compromising on ethics. 

Jon and Duncan, Flying Fish Foods Founders, say: “We feel very passionate about history and heritage of tea and tea culture, most of the produce that you get in supermarkets is a very low grade of tea known as ‘fannings’. It is a by-product of tea leaf grading and is essentially dust left over after the sorting process. We believe that quality whole leaf tea should be enjoyed and accessible to everyone. 

“Tea plantations have been known to have a direct impact on habitat and the wider environment, while the oil-based plastics used to seal most tea bags today mean that they’re not fully recyclable, largely ending up in landfill. We want to highlight the problems with the industry, and to show that it is possible to create eco-friendly products that aren’t only responsible, but also bring highest quality produce to customers looking for a modern spin on classic flavours.”

The Flying Fish Tea range includes a selection of black, green, and herbal teas, which are currently available in plastic-free, compostable pyramid tea bags. The five blends – Sailors Brew, Admiral Grey, Full Sail, Intrepid Cannoneer, and Evening Zephyr – take some of the country’s best-loved favourites and combine them with a nautical twist from the clipper era. 

Rumour has it that exciting developments are in store for Flying Fish Foods, with talk of an additional five blends coming soon, along with brand new product lines. Loose leaf tea options, and a wider selection of hot and cold drinks, are just some of the possible announcements expected soon.