April 21, 2021

Seeking out silver linings in the face of Covid-19

With the UK entering its first week in lockdown, many businesses have hit the brakes on all fronts, with plenty of companies battening down the hatches, waiting for the storm to pass. This is a perfectly reasonable reaction to the uncertainty of Covid-19, and for many it is the only way to survive. 

However, Kingdom & Sparrow, the award-winning Falmouth branding agency, is seeking out what silver linings it can. Working with numerous innovative clients from start-ups to FMCG brands, it has identified ways to make this period of uncertainty more hopeful. For the food and drink industry in particular, whilst pub and restaurant trade has slowed, consumers are reallocating their money to luxury products in supermarkets and online – and although this will be a difficult time for every business, Kingdom & Sparrow is of the mindset that those that can should seek out opportunity to look inward and get creative with their business. 

Leading by example, the agency behind the new Young’s beer rebrand and Curio gin isn’t shying away from the challenges that Covid-19 presents. Kingdom & Sparrow is wrestling this trying time into a unique chance to get its business ready for the end of this period – whenever that may be. Rather than lay staff off, it has been hiring, amassing the troops to fight for its growing business and take it to the next level.

One of the new additions to its team of ten is a Communications Manager tasked with devising a solid marketing strategy to give Kingdom & Sparrow a head start on business at the end of this strange time. With design and branding still ongoing, a new designer has joined the team too, a new hiring that brings experience and talent to its already highly creative group of illustrators, designers, and artists.

In addition to hiring, the ongoing support of team members is of paramount importance, with the directors demonstrating total transparency regarding all internal matters and maintaining a positive, productive way of working. Working from home has proven a smooth and successful transition, with daily video conference meetings ensuring everyone is coping well with such a drastic lifestyle change. For clients, as far as Kingdom & Sparrow is concerned, it is business as normal. 

With a growing client base, and a growing team, Kingdom & Sparrow is leading the charge with positive vibes only during this period of unrest, and is getting ready to come out of Covid-19 stronger than ever.