September 28, 2021

Lockdown Liquor & Co. partners with Seedlip to launch non-alcoholic premium blend – The Grove Picante

Lockdown Liquor & Co., the London-based company renowned for its small-batch, premium blended cocktails has formed a unique partnership with Seedlip to launch the world’s debut bottled Non-Alcoholic picante.

Launched on 22nd December by pre-order, the Grove Picante aims to be a superior alcohol-free take on this year’s voguish cocktail of choice, the picante, which continues to make waves in the industry and on social media. A distinctive take on a classic, the new blend features Seedlip Grove 42, lime, chilli, agave nectar, orange blossom water and coriander and marks Seedlip’s first collaboration with an external cocktail company and Lockdown Liquor & Co’s first foray into the world of non-alcoholic serves.

Lockdown Liquor & Co. was keen to replicate the taste profile of its best-selling picante and, as luck would have it, Seedlip’s Grove 42, with its citrus blend of three types of orange and notes of ginger and lemongrass, proved to be an ideal foundation. The final serve was crafted in-house by Lockdown Liquor & Co’s expert team, supported by Seedlip’s mixologist, with the blend instantly appealing to Seedlip founder Ben Branson and his team’s discerning palettes.

The relationship between Seedlip & Lockdown Liquor & Co. came to fruition following their admiration of each other’s ability to spot a gap in the market and small business start-up mentality. Founders of Lockdown Liquor & Co. Natasha and Jack Durling were quick to highlight their desire to create a premium non-alcoholic cocktail and followed up to broach the idea of a collaboration, believing in the synergy of both brands.

Seedlip’s spirits are crafted from globally sourced botanicals, the expressions celebrate the vast range of flavor that nature provides; aromatic Spice 94, herbal Garden 108 and citrus Grove 42 – all of which have no alcohol, calories or sugar. These serve as the base for sophisticated, complex non-alcoholic cocktails to solve the dilemma of what to drink when you’re Not drinking® and perfectly complement the premium small-batch nature of Lockdown Liquor & Co.

The Grove Picante will be available in Lockdown Liquor & Co’s popular Midi measure offering five serves in a 500ml bottle, exclusively at lockdown-liquor.com for £25. To enjoy to the fullest, pour over an ice-filled rocks glass and garnish with the top end of a chilli.

Lockdown Liquor & Co. founders, Natasha and Jack Durling, comment: “It was always part of our growth plan to expand into the No/Low sector and market leaders Seedlip were naturally our preferred partner. We greatly admire the company’s product and ethos and were delighted when the praise was reciprocated; we both share the same values and mixology enthusiasm and it was a joy to co-create our debut premium non-alcoholic serve with them, which is hopefully the first of many!”

Stewart Howard, Head of Advocacy at Seedlip, adds that: “This exciting innovation is a testament to how the desire for non-alcoholic cocktails has grown, particularly at home where people are looking for sophisticated drinks without alcohol. The Grove Picante has great flavour, depth and balance with the added benefit of consistency. We’re thrilled with the quality of the drink and can’t wait to hear what our consumers think.”

Lockdown Liquor & Co. has proved to be one of 2020’s small business success stories and announced at the end of October 2020 its successful first round of investment, which saw the company valued at over £4m and release 8% of its equity to angel investment. Since its inception in April 2020, the premium blended cocktail company has amassed in excess of 20,000 sales with a turnover of circa £500,000 to date.