Following the success of Discarded Sweet Cascara Vermouth, Discarded Spirits Co. has now created a fruity-forward rum that transforms what would otherwise be trash into an unexpected treasure.
With sustainability at the heart of the Discarded brand, the new Discarded Banana Peel Rum is the perfect marriage between Caribbean rum, used to prepare empty whisky casks for final maturation, and an often overlooked ingredient – banana peel.
Previously, the Caribbean rum is sold on or even disposed of, whilst Discarded has sourced the banana peel from a flavour house that uses the fruit but gets rid of the peel. Now, the peel is recovered to dry out and ferment, before being steeped in alcohol for two weeks to enable maximum flavour. Finally, the rum and banana peel extract are then joined together for another two days to complete the blending process.
Once extracted, banana peel provides a fresh toffee note with a fruity balance, whilst maintaining the spice and sweetness foundation of an iconic Caribbean rum. Discarded Banana Peel Rum displays the indulgent smoothness of a sipper, the fruity refreshment of an aperitif when served long, and traditional characteristics to stand out in rum-forward cocktails.
Tom Stannard, Global Marketing Manager, Innovation at William Grant & Sons, comments: “It’s exciting to see how consumers and bartenders have engaged with Discarded so far. When developing Rum, we wanted to maintain the magic of reuse whilst credibly expanding into a new category. The best way to describe the flavour is liquid banana bread, distinctive yet comforting. It’s perfect in a Rum Old Fashioned or a Daiquiri.”
Discarded Banana Peel Rum will launch in the UK on-trade in January 2020. Flavoured rum is the second fastest growing category in the on-trade, behind flavoured gin, growing at 18% year on year*.
Bottled at 37.5% ABV, Discarded Banana Peel Rum is best served neat over ice, shaken in a Daiquiri or mixed long with Ginger Ale. RRP of £25 per 500ml.
*CGA MAT 5/10/2019 total GB Ontrade