New adult-soft drinks challenger, Sipling Beverage Company, has launched a premium ready-to-drink range of alcohol-free cocktails, hitting an untapped sweet spot within the UK non-alcoholic sector.
Sipling Alcohol Free Cocktails have been carefully crafted, using a blend of natural ingredients, to recreate the sophisticated flavours, familiarity and sense of occasion of several of the world’s most popular cocktails – Bellini, Gin & Tonic, Moscow Mule, Mojito, Old Cuban and Spiced Rum & Cola.
Rolling out into specialist independents and the On-Trade channel, the six-strong line-up is beautifully presented in elegant single-serve 250ml glass bottles, with signature copper caps. Unlike non-alcoholic spirits, Sipling Alcohol Free Cocktails can be served directly from the bottle without the need for mixers. The range is made from natural flavourings and extracts, and free from any listed allergens and artificial sweeteners.
The Sipling Beverage Company was founded by ‘dinner party mixologist’ Avnish Babla. When he became an expectant father, Avnish wanted a healthier lifestyle for himself and his wife, Diana. Moderating alcohol consumption was important to him. However, he soon discovered there was a limited choice of non-alcoholic drinks that weren’t overly sweetened or artificially flavoured. Together with an award-winning beverage developer, Avnish turned his cocktail crafting passion into a mission to reinvent their alcohol-free namesakes, so anyone choosing to moderate or abstain can enjoy without compromise.
“The alcohol-free drinks sector is an innovative and exciting space, growing rapidly year-on-year,” says Avnish, “and I am delighted to bring a new premium ready-to-drink cocktail offering to this segment.
“I’ve always loved entertaining friends and family, and to experiment with new, unique cocktail ideas, but after choosing to moderate my own alcohol intake when my wife became pregnant, like many people, I felt removed from the sense of occasion and sophisticated taste complexities of alcoholic drinks.
“As our branding suggests, carefully crafted cocktails should be sipped slowly to savour and enjoy the intricate flavours. Sipling Cocktails are an alcohol-free reinvention of this principle, crafted with all of the exuberance, ambition and curiosities of cocktails so young and old, drinkers, moderators and abstainers can all enjoy the party – with Sipling, everyone’s invited.”