Natural Balance Foods is set to help retailers make the most of the hot trend for all things coconut with new Nākd Cocoa Coconut – a permanent addition to the Nākd portfolio.
Made with real flakes of fresh coconut and like all the other products in the Nākd range, Cocoa Coconut is made from just fruit & nuts ‘smooshed’ together with no added sugar or syrups. Cocoa Coconut taps into a key consumer trend for indulgent coconut products, while at the same time offering a natural and healthier alternative to traditional, processed confectionery and cereal bars. It’s also vegan-friendly, counts towards one of your five-a-day, plus is gluten, wheat and dairy free.
Initially launching in key grocery accounts, Cocoa Coconut will help to drive sales of the Nākd range, which is already the third biggest selling brand in the Cereal Bar category – worth £38.1m and growing at 12 per cent [1]. Nākd has achieved great success with recent launches of Carrot Cake, Lemon Drizzle and Peanut Delight, with these new flavours delivering a significant proportion of Nākd’s growth in the last 52 weeks. Nākd is also the No 1 singles brand, with strong sales growth achieved on both the bar and Nibbles product formats.
Marina Love, Marketing Director for Natural Balance Foods, says: “Coconut is the in-demand flavour and the perfect addition to our range. We know that Nākd shoppers want to treat themselves to something indulgent, but at the same time they really don’t want to compromise their healthy eating plans. Nākd Cocoa Coconut perfectly bridges that gap and offers retailers the opportunity to stock impulsive, better-for-you sweet snacks with a healthier profit margin than traditional confectionery too.”
Nākd Cocoa Coconut is available from May. RRP £0.75 per 35g bar or £2.49 for a pack of four.
[1] IRI Infoscan retail data to w/e 22.04.2017