Specialist Greek producer Odysea has announced the launch of two new additions to its range – Pomegranate Molasses and Chickpeas in Tomato Sauce – both of which have already secured listings with Sainsbury’s nationwide and are the only such products currently available to UK retailers.
The Odysea Pomegranate Mollases (RRP £2.75 at Sainsbury’s) is a thick, dense, 100% concentrated pomegranate juice with an intensely sweet and sharp flavour. One of the world’s oldest sweeteners, molasses is enjoying a surge in interest from consumers looking for natural sweeteners. Meanwhile, chefs such as Ottolenghi, Sabrina Ghayour and Claudia Roden are recommending this aromatic syrup in their recipes that cross between Greek and Eastern Mediterranean style cooking.
The Odysea Chickpeas in Tomato Sauce (RRP £2.50 at Sainsbury’s) are a traditional Greek ‘ladera’, a vegetarian dish typically eaten by peasants. It pairs creamy chickpeas with a sweet aromatic tomato sauce, which uses cumin to give an earthy warmth and an aroma reminiscent of recipes dating back to Byzantium cuisine. Traditionally served with crumbled feta, it makes for the perfect ‘no cook’ dish and is ideal for time poor consumers still looking for a delicious and good quality light meal, side dish or starter.
Odysea founder, Panos Manuelides, said: “Having launched the UK’s first Saganaki cheese available to retail at the end of 2015, this NPD continues to demonstrate the authentically Greek innovations our fantastic suppliers are able to help us bring to market. We work directly with talented producers to ensure exceptional quality food, and both the pomegranate molasses and chickpea ladera are true to this.”
Odysea has worked with many of its Greek producers since the beginning in 1991. These relationships and attention to detail means Odysea can guarantee high quality, true authenticity and contemporary flavours across its award-winning product range. For more information visit www.odysea.com or follow on Twitter @Odysea_Ltd.