Damm UK is expanding its newly acquired Old Speckled Hen brand family with the launch of Old Speckled Hen ZERO, a new alcohol-free version of the well-known premium ale.
The launch comes in response to changing consumer drinking habits, with increasing numbers of people choosing 0% ABV options or “zebra-striping” by alternating between alcoholic and non-alcoholic drinks on different occasions.
Old Speckled Hen ZERO has been developed to deliver the brand’s distinctive character, combining a malty flavour profile with hints of caramel and fruit. Brewed to retain the taste associated with traditional Old Speckled Hen while containing no alcohol, it also offers a lower-calorie alternative at just 12kcal per 100ml.
The no and low alcohol category continues to grow as consumer behaviour evolves. According to the British Beer and Pub Association, 2025 was a record year for the category, with 200 million pints of no and low alcohol beer sold, accounting for almost 3% of the UK beer market. Research from Drinkaware’s 2026 Monitor also found that 91% of drinkers are moderating their alcohol intake, up from 87% in 2025.
Luke White, Managing Director of Damm UK, said: “We know that consumer drinking behaviour is now tailored around occasions and the launch of Old Speckled Hen ZERO reflects that. Whatever the reason for moderating, we believe that this 0.0% traditional ale is going to become a national favourite.”
Old Speckled Hen ZERO is available now in a 4x440ml can format in selected Morrisons stores and on Morrisons.com. Cans and 500ml bottles will also be rolled out to Asda stores and online later this month. The product will additionally become available across Greene King pubs nationwide and a range of other venues.
The launch follows Damm UK’s acquisition of the Old Speckled Hen family of brands from Greene King in July. The move brings production at the Damm Eagle Brewery full circle back to British beer and ale brewing and further strengthens Damm’s position as the UK’s largest independent brewer during its 150th anniversary year.
As the first major innovation following the acquisition, Old Speckled Hen ZERO demonstrates Damm UK’s commitment to investing in the future growth, relevance and long-term success of one of Britain’s most recognisable ale brands.