January 27, 2022

World’s first vegan Babybel launched

Following growing public demand and tying in nicely with the key Veganuary period, Babybel has launched the world’s first Babybel Plant-Based.

Presenting a clear sales opportunity for retailers, with insights showing that more than two thirds (68%) of British consumers have considered a transition to a vegan diet[i], and Dairy Free alternatives to cheese are growing faster than Cheese[ii], the Babybel Plant-based alternative to cheese is a must-stock for retailers looking to get their share of snacking sales.

Continuing Babybel’s much loved fun, portioned format, Babybel Plant-Based is the latest in Babybel’s NPD pipeline, with products meeting ever-evolving consumer snacking needs.

Catering to all, Babybel Plant-Based is a dairy-free alternative to cheese, with a smooth and creamy texture. Made using a Vegan Society approved blend of coconut oil and starch, it is free from artificial colours and preservatives and source of calcium and Vitamin B12.

Ollie Richmond, Brand Manager at Babybel, says: “We’ve seen overwhelming demand for the development of a vegan friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite.”

Babybel Plant-Based is presented in a fully recyclable paper outer bag – with the other elements of the packaging recyclable via Babybel’s TerraCycle scheme. Carrying five alternative-to-cheese snacks, each is individually wrapped in the brand’s iconic wax shells, this time in a bold green, a revamp on the usual red.

Babybel Plant-Based has launched into Sainsbury’s and is available to retailers nationwide from early 2022 in cases of eight, MRSP £2.

[i] https://theveganreview.com/two-thirds-uk-have-would-consider-vegan-diet-survey-upfield-plant-based/

[ii] +46% value sales in 2020 vs. 2019 compared to +13.5% for dairy cheese. Source: IRI, Value sales % change 2020 vs 2019