April 18, 2021

Vegan & Free-From chocolate brand, NOMO, launches into Asda

Following a successful debut in May 2019, free-from chocolate brand, NOMO, has launched its range of vegan and free-from choc bars in ASDA this month. 

NOMO’s range of vegan and free-from chocolate bars are now stocked in 401 ASDA stores nationwide, with four flavours to choose from: Creamy Choc, Fruit & Crunch, Caramel & Sea Salt and Dark Chocolate. All products are vegan & free from dairy, gluten, egg and nuts.

Adding excitement to the free-from category, NOMO’s vision is to create a world where no one has to miss out on the taste of delicious chocolate. With NOMO there is ‘No Missing Out’- the free-from sharing blocks and ‘on the go’ bars are bold in flavour and made from sustainably sourced, quality ingredients ensuring that all chocolate lovers can enjoy a moment of pure indulgence.

Emma Perrett, Senior Innovation and Brand Manager of Kinnerton Confectionery said: “At NOMO, we are passionate about delivering uncompromisingly delicious products that all consumers, no matter their dietary restrictions, allergies or intolerances, can enjoy. 

“The reception that the brand has received since its launch has been fantastic and it’s exciting that, yet another prominent retailer will be stocking the product range instore.” 

The launch into ASDA is part of NOMO’s wider retail strategy designed to reach out to a wider audience of consumers who are increasingly interested in making vegan and free-from choices for themselves and their families.

NOMO is also available in Waitrose & Partners, Holland & Barret and Tesco stores.

For more information on NOMO, visit https://nomochoc.com/. Follow the conversation on social @nomochocolate.