September 27, 2021

Tastily serves up rebrand as pre-made delivery service bids to rival recipe boxes

Tastily, a fresh, pre-made meal subscription service that delivers nutritionally balanced chef-made meals to food lovers across the nation, has undertaken a bold rebrand as part of its goal to lead the pre-made meal delivery category and rival recipe boxes.

Tastily produces and delivers the next-generation of meals from a modern foodie who is short on time. The meals are created by Michelin-trained chefs and free from artificial ingredients, preservatives or refined sugar and never frozen. Instead, the brand uses cutting-edge packaging technology to keep each dish fresh for seven days, so subscribers never have to compromise on great taste and good health.

The rebrand artwork was inspired by the freshness and depth of flavour of the meals. The improved standout is intended to give Tastily a strong platform for future growth. To date, the brand has been funded by Angel Investors, including early backers of Pasta Evangelist, Bloom & Wild and Numan. Following its rebrand, Tastily will secure further growth through a Series A funding round, which it will complete before the end of 2021.

The redesign marks the business’ first anniversary, delivering a more grown-up version of the brand and encompassing all elements of the Tastily identity, from its distinct packaging to its website, logo and brand personality.

The packaging has been redesigned, with bespoke artwork for each of Tastily’s four types of dishes: Red Meat, White Meat, Fish and Plant-Based. These communicate the naturally bold and rich flavours of the dishes and provide the brand’s deliveries with a distinct and beautiful aesthetic within the market. New colourways have been created to emphasise the freshness of the food inside.

Tastily founder, Will McDowell, says: “Tastily is on a mission to lead the pre-made meal delivery sector and provide an exciting alternative to recipe boxes for consumers. Our bold new rebrand will enable us to meet this objective and support our goal to grow the business, by increasing sales and investment.

“These developments will engage our existing subscriber base and bring in new customers. Our rebrand will communicate how Tastily provides a new option for dinner and lunch that is healthier than a takeaway, less faff than a recipe box and much tastier than a ready meal. There are so many people that have been struggling with the time to cook their own delicious, healthy and fresh meals everyday, particularly during lockdown. It could be because they are working hard, training hard, looking after their kids – or all three! Tastily gives them a great option to eat real healthy food that’s just as delicious and ready in three minutes.”

Tastily was born when founder, Will McDowell, was unable to find a service in the UK that could give him delicious meals that fitted his busy lifestyle and were also good for him. Keen to stay fit and healthy, he was determined to ensure that each regular dish would be under 500 calories and contain at least two servings of vegetables per portion.

Central to McDowell’s vision for the brand is a commitment to the future. Tastily supports Chefs In Schools, a charity working to help “improve the health of children…through food education.” The purchase of every Tastily box funds the ingredients for a child’s cookery course with the organisation.