September 22, 2020

Strongbow Dark Fruit launches ultra-low alcohol version for Dry January

As millions of people across the nation embrace Dry January, there’s a new player on the block: Strongbow Dark Fruit has just launched an ultra-low alcohol variant.

Fans of the cider can now enjoy the fruity flavour of Strongbow Dark Fruit without the alcohol. At just 0.5% ABV, and with absolutely no artificial flavours, colours or flavours, Strongbow Dark Fruit aims to be the biggest thing to happen to the driest month of the year. 

Those doing Veganuary are also in luck. The new ultra low alcohol cider is totally vegan and what’s more, it’s just 73 calories per bottle. 

Rachel Holms, marketing director for Strongbow, said: “Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game changer for low and no alcohol.  People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite fruit cider.”

Strongbow Dark Fruit 0.5% in single 330ml bottles is now available to buy exclusive in Tesco from 2nd January 2020 with an RRP of £1.10 per bottle.

Strongbow Dark Fruit 0.5% x4 330ml pack will be launched nationally across multiple retailers from March 2020.