June 17, 2021

Pasta brand Beroni secures second major listing with Ocado

Fresh frozen pasta brand Beroni has secured its second major listing after online grocery retailer Ocado confirmed it will be stocking the product with immediate effect.

Ocado will stock all three varieties of the pasta – penne, fusilli and macaroni – in recyclable 1kg bags with an estimated RRP of around £3 per pack. It follows the brand’s first multiple listing with Waitrose in January.

Beroni fresh frozen pasta is restaurant quality ‘al dente’ pasta that can be made at home in as little as 30 seconds. It contains no preservatives or additives and is also suitable for vegans.

“I am really excited to be launching Beroni’s range of frozen pasta on Ocado.com,” says frozen food buyer, Thomas Gray. “We have seen amazing growth this year, increasing our market share so being able to offer restaurant-quality pasta, which is ready in 30 seconds (I promise it really is!) is a really exciting addition to our proposition. Perfect for a quality conscious customer or a busy family and, as an added bonus, it’s vegan!”

Made in the UK, Beroni pasta dough is freshly prepared by mixing the finest French durum wheat semolina with water. The fresh dough is then shaped into penne, fusilli or macaroni before being cooked ‘al dente’ and then immediately frozen to preserve its freshness.

Beroni is manufactured in the UK by Ebrofrost, which has supplied fresh frozen pasta to restaurants around the world since 1998. Beroni is a three-way joint venture with FMCG and retail specialist Bridgethorne, which handle all commercial and marketing activity, and Food Team International, which handles retail distribution and logistics.