As the popularity of Dry January continues to rise, over 2m Brits are likely to commit to healthier lifestyles and reduce their alcohol intake this month. To complement a more healthy month, Scottish craft brewer Innis & Gunn has brewed the first detoxing beer of its kind. Say hello to alcohol-free Innis & None.
Innis & None, a 0.0% ABV pale ale, contains Vitamin C and ginseng, ingredients known to boost the immune system and improve energy levels, as well as guarana which is known to aid weight loss and enhance athletic performance – all of which can help lead to a healthier mind and body after a busy and boozy Christmas period.
- Innis & None has been brewed using a unique blend of hops including Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo to create a zesty pale ale with big hop bitterness, resulting in all the flavour of a refreshing pale ale, but without the alcohol;
- It is available in 330ml cans from today (3 January) on the Innis & Gunn online shop and The Innis & Gunn Beer Kitchens in Edinburgh, Dundee and St Andrews.
Dougal Gunn Sharp, Founder and Master Brewer at Innis & Gunn, commented: “The versatility of beer excites me as a brewer. Great beer does not necessarily have to contain alcohol. We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste.
“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”