April 18, 2021

More rum-arkable award success for Aldi

Supermarket Aldi’s own-label rum range has been praised by industry experts at one of the world’s most highly regarded blind tasting competitions, the Spirits Business Rum Masters. Judges awarded Sea Dog Premium Spiced Rum (£14.99) a coveted Gold medal, making it amongst the best rums in the world. Other gold medallists included Dead Man’s Fingers Spiced Rum, which retails at a third more than Aldi’s own-label rum.

Noting its excellence in taste and great-value price point, the panel noted the influx of the growing number of new spiced and flavoured variants hitting the market. Aldi’s popular Crossbones Premium Dark Rum was also awarded a Silver medal. 

This marks the fourth award win for Aldi spirits this week alone, with the bestselling Greyson’s Seville Orange & Persian Lime Gin (£15.99) and Saint Gérmont Premium Vodka (£13.99) picking up coveted silver accolades at the World Gin and Vodka Awards respectively.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We are delighted that our own-label spirits have excelled once again at international competitions. Our UK based buying team are constantly challenging themselves with new and exciting innovation to add to our range, so seeing new products win awards is a real testament to their hard work.

“Rum continues to be a popular product with Aldi shoppers, and in 2019 alone we sold over 2.5m bottles of the spirit. As more shoppers tap into the trend for creating cocktails at home, we’re expecting another great year of sales.”

Aldi’s drinks range has gone from strength to strength in recent times, having been awarded an impressive 52 accolades for its spirits range from the past year. Shoppers can enjoy huge savings on trendy tipples in comparison to the likes of more well-known brands including Dead Man’s Fingers Spiced Rum, Tanqueray Gin and Grey Goose Vodka.

For more information about Aldi’s award-winning range, visit www.aldi.co.uk/c/spirits/all-spirits.