Mai Chai has secured a major international retail expansion after launching into WHSmith Travel stores across airports in Spain and Ireland.
The rollout spans 30 airports and builds on the brand’s growing retail presence, which already includes more than 200 locations across the UK and Europe. The expansion places Mai Chai in front of millions of international travellers each year and represents a significant milestone in the company’s growth strategy.
The range available through WHSmith Travel includes Mai Chai Latte, Mai Matcha Latte and Mai Magic Chai, giving health-conscious consumers convenient access to functional wellness drinks while travelling.
As demand for functional beverages continues to grow globally, the travel retail channel has become an increasingly important route to market, offering brands the opportunity to engage consumers in high-footfall environments and everyday consumption occasions.
Georgia McCarron, Business Development Manager at Mai Chai, said: “Travel retail is an incredibly important channel for Mai Chai. Being stocked in airports across Spain and Ireland puts the brand in front of millions of consumers every year and represents another major step in our growth journey.
We’re seeing increasing demand for functional drinks that combine great taste with genuine everyday benefits, and this rollout allows us to introduce the brand to a much wider international audience.”
Ornela Zylyftari from WHSmith says of the rollout: “We’re pleased to welcome Mai Chai into our airport stores across Spain and Ireland. The brand brings an exciting and contemporary wellness proposition to our drinks range, offering customers another high-quality choice as demand for functional beverages continues to grow.”
