James White Drinks has expanded its Zinger portfolio with the launch of Zinger Functional, a new range of chilled, certified organic functional shots designed to deliver everyday nutritional benefits through naturally occurring ingredients.
The new range introduces four flavour‑led 70ml shots that each serve a clearly defined functional purpose, providing either zinc or vitamin B12 without the use of synthetic fortification. The launch builds on the strong performance of the existing Zinger ambient organic shots, which generate more than £1m in annual sales.
Zinger Functional has been developed to offer a more natural alternative to many functional shots currently on the market, using organic fruit, vegetables and botanicals that naturally contain vitamins and minerals. The range is designed to fit easily into daily routines, combining bold flavours with clear functionality.
The four new variants are Ginger Guard, Turmeric Revive, Beetroot Focus and Green Uplift.
Ginger Guard combines apple and ginger with guava and acerola cherry, providing a natural source of zinc to support immune function. Turmeric Revive blends apple and turmeric with guava, chilli and black pepper and is also a source of zinc, helping to maintain healthy skin, hair and nails.
Beetroot Focus brings together apple, orange and beetroot with lion’s mane and shiitake mushrooms, delivering vitamin B12 to support psychological function. Green Uplift blends apple with green fruits and vegetables and provides vitamin B12 to help reduce tiredness and fatigue.
Produced in a chilled format, the new shots reflect James White Drinks’ Suffolk craft heritage and ongoing focus on quality ingredients, flavour and functionality. Each shot delivers a daily dose of naturally occurring nutrients, while retaining a strong emphasis on taste.
Barnaby Mallinson, Managing Director of James White Drinks, said: “The functional drinks category has become increasingly engineered, so with Zinger Functional we wanted to take a simpler approach. Everything in the range is organic, has a clear purpose and, importantly, tastes good.
“This is about bringing function back to food rather than turning it into a supplement.”
The Zinger Functional range joins the wider James White Drinks portfolio, which includes Beet It, Veg It and Organic Carrot juices.
Zinger Functional will be available in four flavours with an RRP of £2 per 70ml shot. The range will launch in May and will initially be available via Amazon.