Hop & Hemp Brewing Co. has announced the UK’s first CBD infused, low ABV craft beer. From now on, beer lovers will be able to unwind without a hangover in sight.
These innovative beers come from independent UK brewery Hop & Hemp Brew Co. Hops and hemp are old friends. In fact, they’re family, so by combining full flavoured craft brews with a twist of hemp-derived CBD, Hop & Hemp have created a unique product for today’s hectic lifestyle. Derived from the hemp plant, the CBD used in Hop & Hemp beer contains 0% of psychoactive constituent THC.
The products unique properties carry the potential to change drinking habits and extend the hours during which beer is conventionally consumed. The low ABV means that this beer can be drunk at any stage of the day and so, unit sales of these beers are not confined to traditional afternoon and evening sales spikes.
James da Silva, from Hop & Hemp, said: “We love beer. Sometimes maybe a little too much. That’s why we made it our mission to create brews that have all the big flavours of the best craft beer that is suitable to drink throughout the day. With no sore head and no Sunday write off, this product is perfectly placed to provide a viable alternative to regular ABV beers.”
The first two beers from the collection are Easy Times IPA and Lowdown Lager. With only 0.5% ABV, these beers are better for you and low in calories, while 8mg of CBD per 330ml serve helps takes the edge off an evening.
Easy Times IPA is a full-on IPA that delivers aromas of grapefruit and lemonade from the triple addition of American hops. This then doubles down on the fruitiness and brings in flavours of biscuit and honey. It’s big on taste, without the alcohol.
Lowdown Lager is a crisp, golden pilsner style lager that hits the palate with a gentle, spicy hoppiness and follows with notes of citrus and a lingering sweetness.
As 20% of UK adults now don’t drink, and of those that do drink, 47% have cut back (according to the latest British lifestyles report by Mintel), Hop & Hemp are giving those choosing to cut down on alcohol the chance to unwind with a few beers.
Hop & Hemp Brew Co. partnered with CBD experts, The Drug Store, to ensure that each beer contains the best-in-class, hemp-derived CBD.
Clemens Böninger from The Drug Store said: “Interest in CBD has skyrocketed this year, with many people using it within the health and wellness industry. It’s exciting to be incorporating it with a product as well loved as beer, and one we really believe is a natural fit.”
Hop & Hemp beers cost £13 for 4 bottles and are available to buy from www.hopandhempbrewery.com