In the bustling realm of plant-based culinary innovation, GRUBBY, a pioneering recipe kit start-up, continues to forge exciting brand collaborations. This October, it partners with LEON Grocery to unveil an exclusive array of new dishes for its subscribers.
Four limited edition recipes have been meticulously crafted to bring the LEON dining experience into homes, infused with the flair, flavor, and fresh, seasonal vegetables that have earned GRUBBY a top spot on Trustpilot. Each dish will also feature LEON’s microwavable rice pouches, available in Spicy or Herbed flavors, showcasing the iconic chain’s grocery offerings.
Subscribers can look forward to a selection of delectable dishes: Med Veg and Pesto Salad, Korean Sticky BBQ Cauliflower, Mexican Black Bean Salad, and Crispy Souvlaki Skewers—all ready to enjoy in just 35 minutes.
These GRUBBY x LEON recipes will be available for a limited time on GRUBBY’s October menu, with deliveries from October 3rd to 30th. New subscribers will receive a 25% discount on their first two weeks, making a family meal box for five as affordable as £4.05 per person. Additionally, those who try all four recipes will be rewarded with discounts at LEON restaurants and tasty products from the LEON in-store grocery range.
GRUBBY Founder, Martin Holden-White, said: “We pride ourselves on only working with the best when it comes to our collaboration partners, and our new recipes with LEON are show-stoppers. They combine the LEON dining experience with GRUBBY’s passion for delicious, fresh, seasonal, and sustainable produce. Strategically, the LEON partnership aligns perfectly with Grubby’s mission to provide more people with healthier, wholesome food choices and we can’t wait to share these recipes with our customers.”
Head of LEON Grocery, Miriam Rose, added: “We’re delighted to be teaming up with GRUBBY. We value their commitment to healthy, sustainable eating, their motivation in supporting British produce and suppliers, and their sheer passion in delivering big flavour to your door. It’s been fantastic working with them to curate these plant-based dishes, each dish inspired by the tastes of LEON, and truly championing our Microwave Rice.”