This month, family-owned luxury and premium spirits distiller William Grant & Sons will launch Batch & Bottle as part of its growing innovation portfolio. The bottled cocktail range will launch globally, firstly in the UK market, with four premium and ready-to-pour serves utilising some of the world’s most awarded spirits in its existing range: Monkey Shoulder Whisky, Hendrick’s Gin, Rekya Vodka and Glenfiddich Single Malt Whisky.
The Batch & Bottle line-up includes a Monkey Shoulder Lazy Old Fashioned, a Hendrick’s Gin Martini, a Reyka Vodka Rhubarb Cosmopolitan and a Glenfiddich Scotch Manhattan. The varied range allows re-creation of classics to suit every taste – mixed with precision, each sip delivers an impeccable blend of quality and flavour.
The Batch & Bottle range will be William Grant & Sons’ first entry into the bottled cocktail category, with the range being later launched in Australia from September 2021 and other key markets from early 2022.
For every bottle of Batch & Bottle sold in the UK until May 2022, William Grant & Sons will donate £1 to leading hospitality charities The Drinks Trust and The BEN as part of its #STANDFAST CAMPAIGN, which is dedicated to supporting the On Trade, raising in excess of £110,000 to date.
With each bottle pouring six serves, the Batch & Bottle range has been designed to be able to share for any occasion.
Speaking on the launch, Karen Murphy, William Grant & Sons Global Innovation Marketing Manager, commented: “Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink. For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements. Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
Batch & Bottle cocktails are available to purchase mid-June from Harrods, Master of Malt and Amazon, before being launched into Waitrose from the beginning of August, for RRP £25 at 50cl.