September 19, 2021

Cecily’s takes little bite of ice cream snacking market with M&S launch

A little Cornish-based ice cream maker with big ambitions has launched a new product nationwide into over 300 M&S stores. Aimed at shaking up the snacking market, Lovely Little Bites from Cecily’s are made of plant-based vanilla ice cream and are encased within dairy-free chocolate.

With its latest product, Cecily’s will be looking to replicate its previous success that has seen the company collect seven Great Taste Awards since its creation by Cecily Mills in 2015. Lovely Little Bites have been designed to meet the demand for more convenient home snacks as a result of the Pandemic.

Cecily says: “It’s been a crazy year for the world and it was about this time last year that many people began using Zoom for the first time and getting used to working from home. We therefore had the idea of creating a snacking ice cream that was quick and convenient to serve.

“During the past year there were many moments when it looked like the new product wouldn’t come to fruition, due to the challenges of Covid-19 and Brexit, but the support we have received from M&S has been vital as they completely got the concept. I am now so excited for people to try the product. I just hope they love it as much as I do!

“The market is really ready for this type of product. When we’re all working at home, frozen snacking is very minimal because people don’t think of it as an option; they normally associate snacking with chilled or ambient. This is why it’s so exciting. You can literally go to the freezer and get yourself a little treat. It’s super convenient, particularly knowing that each portion is just 84 calories.”

This level of determination has been evident in the story of Cecily’s since the very beginning, when Cecily swapped her four-hour daily commute from Brighton to London to move back to Cornwall, where she grew up, in order to set up her new venture. With Lovely Little Bites now added to the company’s range, other flavours and varieties are due for launch in the coming months so watch this space. More information can be found at, which also has a flourishing webshop to order the products.

Cecily’s Lovely Little Bites launch exclusively into M&S today (7th May). RRP £4.50