June 17, 2021

Bombay Sapphire launches Ready-to-Drink G&T

Bombay Sapphire has launched a Ready-to-Drink product, meaning consumers can now enjoy the world’s number one premium gin as a bar-quality gin & tonic serve, whatever the occasion, wherever they are.

Recent studies[1] show that last year Ready-to-Drink became the fastest growing category in the total UK alcohol market. The trend is driven by an increasingly busy environment for consumers who have demanding and hectic lifestyles, and therefore seek drink options that are easy to consume on-the-go. Working together, Master of Botanicals, Ivano Tonutti and Master Distiller, Dr Anne Brock, spent time refining a formula that answers the demand for a product that doesn’t forego quality for the sake of convenience.

Victoria Morris, VP at Bombay Sapphire, comments: “As a category leader in premium gin, we are frequently asked at Bombay Sapphire when we plan to enter the Ready-to-Drink category. So, I am delighted to announce our latest addition to our growing portfolio. The development of Bombay Sapphire & Tonic took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a Ready-to-Drink befitting to the Bombay Sapphire name in terms of taste, quality, craft and ingredients. We look forward to shaking up the Ready-to-Drink category with an option that our fans will love, and that promises to be unrivalled when it comes to taste.”

The sleek, matte finish packaging has been carefully designed to preserve the standard of the serve both on-shelf and once purchased. The material helps protect the liquid from sunlight keeping the G&T fresher and colder for longer. The can is also 100% recyclable.

Bombay Sapphire & Tonic is available on Ocado now for £2.80 and then in further supermarkets and convenience stores across the UK from the summer. As a permanent SKU in the brand’s portfolio, the Bombay Sapphire & Tonic Ready-to-Drink will remain widely available throughout the summer months, for gin fans to pick up for summer hosting occasions such as picnics, BBQs and festivals.

[1] Source: Nielsen Scantrack, MAT we to 06.10.18