Blackthorn has launched two new variants in the Impulse channel from September 2016. With new Blackthorn Dark Fruit (ABV 4%) and Blackthorn Super (ABV 7.5%), the brand is extending its range into new sub categories of a vibrant cider market.
Blackthorn Dark Fruit (ABV 4%) has the rich flavours of dark, ripe blackcurrants and blackberries, expertly blended to give a deep fruity flavour and will be available on-shelf from September. Blackthorn Super (ABV 7.5%) has a distinctive and unforgettable medium-dry taste, blending bittersweet cider apples for a crisp flavour.
Amy Burns, Marketing Manager at C&C Brands, commented: “Blackthorn is a brand recognised for its quality and good value, and we are excited to be expanding the range into new sub-categories.
“We know that there is always great interest in new products in the cider market. With Blackthorn Dark Fruit and Blackthorn Super we are enriching parts of the cider category that have retailers looking for credible alternatives to the current options.”
“The dark fruit sub category is currently worth £28m to the impulse channel (Nielsen Scantrack off trade 13/8/16), and now commands eight per cent value and six per cent volume of the category, giving us the perfect platform to introduce Blackthorn Dark Fruit to this growth segment.”
The new products will become available during September across all major wholesalers and convenience retailers.
- Blackthorn Super (ABV 7.5%) will be available in 24x500ml PMP pack format, R.S.P: £0.99
- Blackthorn Dark Fruit (ABV 4%) will be available in 6x4x500ml PMP pack format, R.S.P: £5.29