Leading Irish chocolatier Lir Chocolates is expanding its Baileys range with the launch of a Chocolate Bombe as part of its Christmas portfolio for 2021. This follows on from the success of its staple chocolate gift sets and Christmas Crackers that launched last year.
The Chocolate Bombe will be available to consumers at Morrisons, Asda (only one bombe pack in Asda), Matalan, B&M and online at lirchocolates.com for RRP £5. Each pack contains three Chocolate Bombes, made up of Baileys flavoured milk chocolate with marshmallows housed inside the shell. The product will tap into the growing trend of home entertaining as a result of the pandemic and appeal to consumers looking to enjoy Christmas at home with fun and innovative products.
Katie Byrne, Brand Manager at Lir Chocolates, said: “With indulgence and reuniting with extended family being at the forefront for consumers this Christmas, we wanted to add some theatre to these moments and make them even more special for consumers with the launch of the Baileys Chocolate Bombe. Hot Chocolate Bombes became a viral trend on TikTok last year and with Christmas 2021 set to be bigger than ever, we’re confident consumers are going to enjoy our Bailey’s Chocolate offering to the sector which will be available all over winter and not just Christmas. Our Baileys (Chocolate) brand always performs well around special occasions with consumers seeking out products and brands they know and love.”
Lir was founded in 1987 by Connie Doody and Mary White and since then the craft behind truly exceptional hand-finished and hand-decorated chocolates has been central to the business. The team at Lir is constantly exploring, experimenting, and pushing the boundaries of what is possible at the hands of the modern chocolatier.