Ahmad Tea, the number one loose leaf tea brand in the world, has secured a listing in Ocado for its new, innovative Dessert Tea Collection, has launched into Ocado on 1 September 2016.
The range, inspired by sorbets, cakes and soufflés, will be available in six different dessert-inspired flavours, with three black tea varieties: Strawberry Velvet Cake, Pear & Cinnamon Strudel, Moroccan Orange Slice, and three green tea varieties: Citrus & Mint Sorbet, Strawberry Basil Coulis and Mango & Lychee Soufflé. Packed in loose leaf pyramids, each blend has been specially crafted by Ahmad Tea’s master tea tasters and then tried and tested with UK consumers to ensure a positive reception in the market.
Constantly innovating, Ahmad Tea is leading the way in raising the quality of mainstream tea across the globe. The family-owned company has already achieved stellar success over the last thirty years. Founded in 1986 as a tea boutique in Southampton, it is now in the top five speciality tea brands globally, exporting to more than 80 countries worldwide, spanning six continents.
Priding itself on its operational excellence, Ahmad Tea has invested £50m in its nine factories in the last decade, meeting growing consumer demand for an increasingly diverse range of products and allowing for 25m cups of tea worldwide to be made every day. Building on global retail sales of approximately $300m per annum, Ahmad Tea aims to further enhance operations through state-of-the-art manufacturing, sales and distribution expansion, and product development.
Dr Ali Afshar, Group Director and General Manager of Ahmad Tea, said: “2016 is a big year for Ahmad Tea in the UK, with the launch of our innovative Dessert Tea Collection into Ocado. We believe that Ahmad Tea is ideally positioned to serve the growing appetite for quality speciality tea, and those consumers looking for new taste experiences.
“Great taste and quality is at the heart of everything we do and we feel Ocado is the perfect place to launch our award winning Dessert Tea Collection to discerning tea drinkers. Our goal is for Ahmad Tea to become a stronger force and leader in quality speciality teas by 2020 globally. Leaning on our belief that everyone deserves great quality tea, there is still a wealth of opportunity to be had, and we’re looking to enhance our reach even further over the coming years.”
With an RRP of £4.00 per pack, Ahmad Tea’s Dessert Teas, along with the full range of Ahmad Tea Pyramid tea bags, are now available from Ocado and www.ahmadtea.com .
The full range consists of:
Dessert Black Teas
– Strawberry Velvet Cake
– Moroccan Orange Slice
– Pear & Cinnamon Strudel
Dessert Green Teas
– Mango & Lychee Soufflé
– Citrus & Mint Sorbet
– Strawberry Basil Coulis