Cloudbreak Spirits has announced the launch of Aluna Coconut, a blend of premium rums from Guatemala and the Caribbean with all-natural toasted coconut flavours. Aluna Coconut has been created for a generation of drinkers seeking high quality ingredients, authentic flavours and a lower sugar content. The brand’s launch is in tune with a global rediscovery of the coconut, its flavour and health benefits.
With an ABV of 35 per cent and a fraction of the sugar found in competitor brands, Aluna Coconut brings the true flavour of coconut to a variety of drinks. Signature serves include Aluna Colada, Aluna & Apple and Aluna Espresso Martini, as well as being delicious on its own over coconut water ice cubes.
The high altitude Guatemalan rum in Aluna Coconut is made with virgin sugar cane honey (miel de caña). This makes a lighter and smoother rum with a natural subtle sweetness, removing the need for the large quantities of sugar found in other coconut rums. A unique strain of yeast extracted from pineapple is used to ferment the sugar cane honey, slowly releasing floral, fruit aromas into the rum which is then lightly aged in oak. Selected Caribbean rums add firmer, classic rum notes and a little heat, giving balance and structure to the blend whilst lightly toasted natural coconut provides a delicious non-synthetic new flavour dimension. After marrying, the rum is cut with the perfect amount of organic coconut water for a smooth and clean finish.
Aluna translates as ‘to the moon’ or ‘moon goddess’. The mandala design is a traditional spiritual symbol for the universe, popular on surf boards for generations. Aluna’s mandala label incorporates the phases of the moon and combines a moon/coconut icon in its centre.
Cloudbreak Spirits Director, Heather Graham, says: “We’re delighted to be launching Aluna Coconut at this time. Our brand world is built around a central theme of empowerment – particularly amongst women for whom this generation has conferred greater independence, liberty and self-determination. We’re confident this brand positioning, alongside the delicious flavour affinity of rum and coconut, coupled with a lower sugar content and clean, natural taste will appeal to our core target market of women and men aged 21+.”
On shelf and online with Harvey Nichols in April, Aluna Coconut will be rolling out to stores and on-trade outlets throughout the UK over the summer. International distribution is in the pipeline for 2017/18.
For more information visit: www.alunacoconut.com
Tasting Notes
Appearance: Clear and pure.
Nose: Light and floral with subtle coconut and fresh banana.
Flavour: toasted coconut, rum, vanilla pod and cocoa
Finish: Nutty, smooth and clean
Stockists:
Harvey Nichols – seven stores throughout the UK and online at harveynichols.com
Harvey Nichols List Price: £28.50
UK Distribution via Mangrove: www.mangroveuk.com