Firefly revitalising juice drinks has teamed up with one of the world’s most influential and awarded mixologists Mr Lyan to launch a limited edition new botanical drink to its collection: ‘Superfly’.
The exclusive, refreshing drink is now available from Mr Lyan’s bars as well as having began hitting all of Selfridge’s shelves across the UK from 18 April.
The uniquely crafted new ‘Superfly’ flavour sees Mr Lyan’s expertise shine through a delicate fusion of botanicals. The infused blend combines the natural aphrodisiac Koala Nut with Cascara syrup and enlivening Green Coffee to create a complex flavour, finishing with a touch of bitterness through the final Wormwood notes.
The blooming bottle design, designed by B&B Studio, features bold and beautiful illustrations inspired by botanical books, and does not have a logo on the front – creating intrigue and allure around the new product. It also includes sketches and a personal signature from Mr Lyan himself.
Ryan Chetiyawardana said: “Superfly takes all the learnings I’d usually apply to a (boozy) cocktail and frame this in the idea of helping people get together over a drink. Without being sticky and sweet, or relying on alcohol, Superfly has a bright bittersweet finish using many of the botanicals found in historic spirits, and those used as uplifting stimulants, aphrodisiacs and liveners or to encourage socialisation.”
Sarah Brooks, Head of Marketing for Firefly Drinks commented: ‘Both the Firefly and Mr Lyan brands draw on botany to create unique flavours and with the craft spirit trend spilling over into softs, now is the perfect time to partner with an award-winning mixologist to create an exciting non-alcoholic drink.’
Shaun Bowen, Creative Partner at B&B studio, says: “It was really brave for Firefly to go down the route we suggested of having an unbranded front of pack. For us, it’s not a gimmick – the unique shape of the Firefly bottle is a strong enough equity in itself to represent the brand.”
Superfly has launched into Mr Lyan’s bars, The Cinnamon Group and Selfridges (RRP £1.99). It is due to roll out into Ocado and the rest of the on-trade from 1 June.