The handcrafted Scottish gin, Caorunn (pronounced “ka-roon”), has secured listings in Tesco stores nationwide.
Double digit volume growth has been achieved every year since the brand was listed with Tesco in October of 2012. The brand has also enjoyed significant success within nationwide Waitrose and Sainsburys stores for several years.
Since its launch in 2009, Caorunn has become increasingly popular south of the Scottish border. Sales have more than doubled in the UK (A C Nielson 2017) since early 2015, highlighting consumer demand for small-batch, artisanal, products made using natural, local ingredients. Due to its supreme quality, Scotland’s food and drink industry is second to none, and Caorunn is a prime example of such quality.
Caorunn is personally crafted in small batches by just one man – the progressive Gin Master, Simon Buley at Balmenach Distillery, a working malt whisky distillery in the Speyside region of the Scottish Highlands. Using only the finest pure grain spirit, crystal clear Scottish Water, six traditional and five locally picked Celtic botanicals (Rowan Berries, Heather, Coul Blush Apple, Dandelion, Bog Myrtle), Mr Buley personally distils every batch of Caorunn.
Nial Mackinlay, UK Sales Director, says: “Caorunn has consistently performed very well throughout the year within Scottish Tesco stores, proving extremely popular with our customers. This in turn has led to extended distribution throughout the UK and we are delighted that more customers will be able to buy Caorunn in these additional stores.”
Scottish heritage is at the heart of the brand. Gin Master Simon hand-picks the botanicals from the hills surrounding the breath-taking setting of Balmenach Distillery in the Cairngorms National Park when they are in season. The spirit is vaporised and then passed through the world’s only working Copper Berry Chamber, which truly sets Caorunn apart from other spirits on the market. It is inside this unique chamber that the vapour passes through the trays of botanicals, which then impart their distinctive and fresh aroma and flavour to Caorunn.
Traditionally served with tonic and slices of red apple, Caorunn’s ‘perfect serve’ compliments the unique blend of Scottish botanicals including Coul Blush Apple. The versatility of Caorunn also means that it can be enjoyed in a multitude of ways, being the perfect partner for any classic or contemporary cocktail.
Caorunn Small Batch Scottish Gin is now sold in 502 UK Tesco stores from March.