January 27, 2021

New app service makes it easy for FMCG businesses to embrace the digital world

A new customisable app service is set to change the way B2B businesses in the FMCG industry buy, sell and trade by offering a simple, user-friendly app to help them better connect with their customers.      

DueTrade, a technology company helping businesses of all sizes embrace digitalisation, has launched its service following demand from manufacturers looking for a new, more efficient method of trading. The service, which makes app customisation easy and accessible, allows them to create a fully branded platform where they can trade goods with customers, share promotions, offer 24/7 ordering, and improve brand awareness.  

All apps can be tailor-made to include a range of different functions to fit the needs of each business and their customers. Real-time news feeds with the latest industry and market trading information, stock updates, plus a section for offers and promotions can be included. Extra features, such as links to websites, podcasts and online shopping platforms, are also available.

Business can also incorporate software to directly trade and engage with customers. For example, fully integrated customer profiles and ‘in-app trading’ functions where they can send bids, save quotes and trade directly. Plus, secure profiles where customers’ can quickly view their order history and trading information, pending orders, favourites and the status of deliveries. 

In addition to bespoke functionality, the apps use the branding for each business, with logos and brand colours to ensure each business app looks cutting edge.    

Henry Dewing, Founder of DueTrade said: “We have launched this service at a time when the use of apps is dramatically rising every year. In the last seven years alone, the number of apps downloaded in the UK has quadrupled, from 5bn to over 20bn in 2020.

“Everything from hiring staff and dating, to ordering food and booking taxis, is going digital – and the FMCG industry is no different. You just need to look around and see everyone looking at their smart phones. The average adult spends three hours and 25 minutes on their phone every day – 52 minutes of which is spent on social media.

“We have created a service that brings this to the forefront for the industry, by allowing businesses the opportunity to put themselves into their customers’ back pockets. A trading app will give customers added value and make it quicker and easier for them to trade, giving the manufacturers and producers that invest in this technology a competitive advantage in the marketplace.”

The DueTrade app service can be used by businesses in all industries. Meat wholesalers, food suppliers, coffee merchants, lumber merchants, cotton farmers and fish mongers are among the wide range of businesses which can also benefit from the app building service.

For further information, please visit www.duetrade.co.uk.