Campari UK has taken over the distribution of super-premium brands Ancho Reyes and Montelobos. The brands join the likes of Appleton Estate, Wild Turkey and Grand Marnier as part of the Campari Prestige portfolio.
Campari UK now distributes all SKUs currently available in the UK market: Ancho Reyes Original, Ancho Reyes Verde, Montelobos Espadin, Ensamble, Tobala and Pechuga.
Ancho Reyes Original and Ancho Reyes Verde are handcrafted Mexican chilli liqueurs, made using a 1920’s family recipe with handpicked poblano chillies native to Puebla, Mexico. The liquids are the perfect ingredients for adding a twist of spice to innovative cocktails. With several industry accolades, Ancho Reyes most recently featured on Drinks International’s liqueurs list of top ten ‘Best-Selling Brands’ and ‘Top Trending Brands’, as voted for by the world’s best bars in 2020.
Montelobos, named after the ‘Mountain of the Wolves’, is the ﬁrst certiﬁed mezcal from the City of Puebla. Organically cultivated and sustainably sourced, it is meticulously crafted by artisanal producers. Montelobos comes from the vision and passion of Mexican distiller Iván Saldaña,a world-renowned expert in agave and mezcal. The liquid is born out of centuries of ancient mezcalero craft and is enlightened by the methodical pursuit of true perfection. Montelobos was also recognised by Drinks International this year, featuring second on their top ten list of ‘Best-Selling Brands’ and as one of the ‘Top Trending Brands’ in mezcal.
Campari UK’s Managing Director, Brad Madigan, says of the acquisitions: “The acquisition of both Ancho Reyes and Montelobos will further diversify Campari UK’s growing prestige portfolio, with the addition of a unique, award-winning Mexican liqueur and an artisanal mezcal.
“As both distinctive and super-premium brands, Ancho Reyes and Montelobos are a perfect fit, we are thrilled to have them as part of our ever growing prestige portfolio. I would like to thank the team at Mangrove for their commitment in establishing these brands in the UK market, we’re looking forward to further building on their great work.”