Global ingredients manufacturer, Treatt, unveiled an innovative new range of coffee extracts to the European market at this year’s Food Matters Live event (Tuesday 19thNovember).
Elevating Treatt’s existing portfolio in this fast-growing category, the expanded range has been created by the company’s global team of Master Roasters and scientists to deliver a consistent, superior taste. The extracts are aimed for application by FMCG beverage brands looking to capitalise on growing coffee trends.
Visitors to Food Matters Live were among the first in Europe to trial the range at Treatt’s pop-up coffee shop exhibition stand. To bring the flavours to life, Treatt served samples of black Peruvian cold brews and RTD (ready-to-drink) coffee blends with dairy or oat milk.
Speaking about the launch of the new coffee extracts, Treatt’s Global Marketing Manager, Emma Bowles, commented: “The popularity of coffee has exploded over the past two decades, with demand being driven by younger consumers who are looking for new and exciting flavours and variations. Our new range of coffee extracts tap into this demand and redefine what is possible in this fast-growing category. We have created a range of intense solutions which consistently deliver an unrivalled depth of flavour and quality.
“All of our coffee is FTNF (from the named fruit), crafted from the very best quality beans and sourced from the world’s major producing countries and regions. In addition to our ready-made extracts, we can also create bespoke solutions to meet a specific customer brief or need. Working closely with marketers and development teams, we create blended solutions to meet requirements such as flavour profile, caffeine levels and price point.”
The latest coffee innovation from Treatt comes as figures revealed that the European coffee market is expected to see a CAGR (Compound Annual Growth Rate) of 7.8% between 2019 – 2024(1). Convenience and health are thought to be the two main drivers in the category’s rapid growth, with innovative flavours set to fuel continued demand.
After being valued at $1.67bn in 2017, the RTD coffee market in Europe is also expected to experience a CAGR of 2.5% over the next five years. Meanwhile, statistics have also revealed that iced beverage sales grew by 14.3% in 2018 to £395m and represented 5.8% of the UK specialist coffee shop segment’s sales revenue of £6.8bn(2).
Treatt’s eye-catching stand at Food Matters Live was a show highlight, offering visitors a place to recharge during the hustle and bustle of the event. The team was on hand to discuss Treatt’s approach to ingredients manufacturing, from outstanding supply chain relationships ensuring consistency of supply, to its unwavering focus on care for ingredients.
The company’s research and development manager,Charlotte Catignani, also spoke at Food Matters Live seminar, ‘Reformulation and portion size approaches to meeting calorie and sugar reduction targets.’
For more information on Treatt’s new coffee range visit www.treatt.com/products/flavour-ingredients/coffee.