UK household favourite, Terry’s, is building on its growing success at Easter with the launch of two new products and the return of fan favourites. The brand is looking to replicate its Christmas success – when the Terry’s Chocolate Orange is a stocking filler favourite – with a strong line-up of Easter treats.
Already, Terry’s is establishing a strong presence at Easter. Last year, value sales grew 28.5% during the occasion[1], over four times the rate of the wider Easter chocolate market[2].
The new Terry’s Chocolate Orange Marble Egg is set to make waves in gifting this year. The elegant-looking extra thick shell egg (425g, RRP £14) is marbled with delicious swirls of chocolate orange and houses a Terry’s Chocolate Orange inside. The innovation plays to premium cues at an affordable price and aims to tap the 4% growth of the giant shell egg market.
At the same time, Terry’s is bringing back fan favourites. The Terry’s Chocolate Orange Cream Filled Egg (34g, RRP £0.85), which sold out before Easter last year after going viral on TikTok, will make a long-awaited return. Filled with smooth, indulgent orange cream, this product aims to increase the brand’s penetration of the second-biggest Easter segment, filled eggs.
The launch was one of two Terry’s products featured in the top 10 Easter NPD by household penetration last year, underlining the brand’s ability to drive rapid shopper uptake[3].
The brand is also supporting the Terry’s Chocolate Orange Cream Filled Egg with the launch of a new multi-pack edition (170g, RRP £3.50). The launch is ideal for shoppers looking to treat themselves or their families.
Mimi Williams, Senior Brand Manager at Terry’s said: “Terry’s is fast becoming as iconic at Easter as it is at Christmas. Not only are we bringing back strong fan favourites, such as the sellout Terry’s Chocolate Orange Cream Filled Egg, but we’re introducing new lines that will excite shoppers and build on the strengths of the Terry’s brand. Whether shoppers want to treat themselves, or give friends and family a delicious gift, we’ll have something for everyone this Easter.”
Also returning for 2026 are the Terry’s Chocolate Orange Exploding Candy Egg (91g), Terry’s Chocolate Orange Egg with Mini Eggs (also in white chocolate, 200g), and its extra-large Terry’s Chocolate Mint Shell Egg and Ball (295g) which helped Terry’s grow its shell egg sales five times ahead of the market last year, at 52.6%.
The latter, exclusive to Tesco, will return with the popular Chocolate Orange and Exploding Candy variants, driving further penetration of the £68.9m XL Shell Eggs market.
Terry’s Chocolate Mini Eggs (70g) and the Terry’s Chocolate Mini Egg Tablet (90g) will also return to shelves this Easter, as the brand looks to drive further momentum and share in the £65m Mini Eggs and £21m Easter Tablets categories.
[1] Kantar Worldpanel | Easter Chocolate Confectionery | Terry’s | 16.4.25 vs previous year *Within Easter chocolate
[2] Kantar I Easter sales climb as shoppers hunt for value I 29.4.25
[3] Alongside the Terry’s Chocolate Orange Exploding Candy Egg