Molson Coors and Singha Beer, the original beer of Thailand, have announced the launch of their iconic 330ml can in the UK. The can is now available to the on and off trade, ahead of the Thai New Year festivities from the 13 April.
The 330ml can will tap into consumers’ sense of nostalgia for those who remember it fondly from trips to Thailand. The 330ml can format is also growing in popularity in the UK amongst premium & craft beers, ideal for drinkers wanting to try Singha for the first time.
Singha Beer’s sweet, earthy and spicy flavours make it the perfect complement to Thai cuisine – be it a Tom Yum Kung soup or a Pad Thai. The 5% ABV Thai beer is part of Molson Coors impressive World Beer portfolio alongside brands such as Grolsch, Cobra, Staropramen and Pravha.
Rob Hollis, Head of World Beers at Molson Coors, explained: “Singha is an iconic Thai beer with a strong brand and heritage worldwide. The new 330ml cans are a great way of building on the history of this great product and driving nostalgia amongst consumers who may have enjoyed Singha Beer while on holiday. What is more, for potential stockists the 330ml can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different in the fridge.”
Singha Beer was the first beer to be brewed in Thailand by Royal Permission in 1933 and is steeped in Thai tradition, from its mythical lion logo to its white and gold label signifying purity and regality. Owned by the same family to this day, Singha Beer has become part of the Land of Smiles’ heritage and pride over the last 80 years and remains the only beer to display the Royal Garuda, the national emblem of Thailand, on its product.