Pollen + Grace, the founding brand of healthy food-to-go in grocery retail, has unveiled a brand wrap range, further bolstering its food-to-go offering.
Designed to be both healthy and on-the-go, the new Pollen + Grace wrap range is launching with two flavours, tapping into the most popular cuisines with innovative, chef-created recipes. With Italian in the top favourite cuisines for 51% of Britons, closely followed by Mexican (13%)[i] Pollen + Grace’s insight-driven innovation is designed to tap into this consumer appetite. Reflective of these trends, the range includes the Italian Pesto + Roasted Veg Wrap and Mexican Chipotle Burrito Wrap.
Launching with the Italian Pesto + Roasted Veg Wrap and Mexican Chipotle Burrito Wrap in Co-Op, WHSmith and Wholefoods stores nationwide from June, a third flavour, the Indian Chickpea Masala Wrap, will follow elsewhere later this year with a seasonal special also in the pipeline for Christmastime.
With the wrap launch marking a key step toward their dynamic growth vision, Pollen + Grace’s bold range extension plans are designed to make plant-based nutritious meals more accessible to consumers, with ambitious annual revenue plans to double in size.
Empowering people to eat better since its launch in 2015, the female-founded business continues to build its presence as a supermarket staple, expanding its range of feel-good meals backed by doctors, nutritionists, and chefs as it continues to innovate across the food-to-go category and beyond. The addition of wraps to the delicious plant-based range will enable even more consumers able to enjoy Pollen + Grace’s delicious offerings whenever they need a tasty and nutritious hit.
With Pollen + Grace co-founder, Stephanie Kingston, having used her years of experience as a chef to develop the brand’s original recipes, combining exciting flavours with the quality nutrition of nature, the brand has always had both great taste and natural nutrition at its heart. Delivering delicious grab-and-go convenience, the new wraps reflect this ethos, staying true to the brand’s commitment to never compromise on great taste and flavour, whilst also providing natural nutrition you can trust.
Stephanie Kingston and Kristina Komlosiova, the founders of Pollen + Grace, say: “It’s been a brilliant year for us so far at Pollen + Grace, and we’re delighted to be continuing our trajectory of growth and innovation with the launch of our new wrap range. Our mission has always been to help people eat better. And by better we mean a few things; we mean healthier – food that is genuinely better for you and will make you feel good. But we also mean better taste, better quality, better ingredients, better processes, better post-meal satisfaction and ultimately better for the planet. By launching our new wrap range, which offers true convenience and on-the-go appeal, we hope to see even more people enjoying real food, real nutrition and super fresh, quality ingredients. With further exciting innovation in the pipeline for this year, this is just the beginning for what 2023 has in store for Pollen + Grace. Watch this space!”
As the beacon brand for plant-based nutrition in the food-to-go bay, the wrap launch follows on from the brand’s recent vibrant makeover for its tasty range of fresh, all-natural salad bowls, with the expanding range catering toward the 25% of shoppers saying they would like to see more plant-based food-to-go options[ii]. What’s more, with 86% of shoppers trying to improve their diets[iii], the vibrant wraps deliver fresh combinations with the taste and quality that consumers have been crying out for in plant-based food-to-go, with all natural, 100% plant-based, chef-created recipes.
Reflective of the brand’s commitment to superior nutrition, the innovative use of tortilla wraps made with natural ingredients and packed will plants, delivers flavour, protein, and fibre, helping people eat better on the go. With 52% of people globally wanting to increase their fibre consumption[iv], the consumer appetite for protein-packed options showing no sign of abating, and health being the highest reported driver for most consumers choosing plant-based products over their conventional counterparts[v], this presents a healthy sales opportunity for retailers.
Tapping into the vibrancy and freshness of summer eating whilst driving visibility, consumer trial and brand awareness, the wrap launch is being supported by strong marketing investment, including POS, PR, sampling, promotions, and social media support.
The new Pollen + Grace Wraps will roll out in Co-Op, WHSmith and Wholefoods stores nationwide from June 2023, RRP £4.25.
[i] YouGov Big Surveys Food Attitudes Report 2022
[ii] IGD Shopper Vista, The food-to-go specialist customer 2022
[iii] IGD Research: Do it for me, help me live healthily
[iv] Tate and Lyle, 2018. Internal research by Qualratics. Base 8.800 global respondents (800 per country)
[v] Ipsos Making a Plant-Based Future Trends Foresight November 2022