July 29, 2021

Loma Linda pledges to save 1m fish within the world’s oceans

Global plant-based food brand Loma Linda has launched a commitment to save 1m fish within the world’s oceans by 2023 by urging people to reduce tuna in their diets and go plant-based instead.

Each year the global effects of tuna fishing costs the lives of millions of fish in our oceans, a plight which was most recently brought to public attention by Netflix’s recent Seaspiracy documentary.

But the campaign to save our oceans is not a new one, and organisations such as Atlantic Natural Foods, which owns Loma Linda, the brand behind the iconic plant-based tuna fish alternative TUNO, have long been advocating for their protection.

Turn the Tide with TUNO has launched today (8th June) on World Oceans Day, a seasonal day designed to raise awareness of the issues facing our oceans today.

The brand, which has to date protected 300,000 tuna fish in our oceans through sales of its innovative products, is asking people to make a simple pledge to swap out one can of tuna for a plant-based alternative each week.

The average person consumes around 8,200 cans of tuna in their lifetime, which is the equivalent of 1,172 skipjack tuna fish. If we were to cut out or switch out one can of tuna per week, we could save seven fish a year.

At an individual level that may seem small, but if 100 people take the pledge then that figure increases to 700 and if 500 people take action then it increases to 3,500 – showing that small  changes, really can have significant impacts.

Douglas Hines chairman Atlantic Natural Foods said: “As leaders in all areas of the seafood industry for more than 40 years, we have witnessed more than most in today’s seafood world.

“Over the decades our oceans have been abused by rampant fishing practices, misrepresentation of vessel catches, trash piles in the high seas, harmful bycatches, plastic pollution, human trafficking and on occasion corruption.

“Our growing population and growing demand for protein rich food sources, is only going to swell the burgeoning strain that our oceans are under – as humans we have caused this, and it is now our responsibility to do what we can to help reverse our harmful impacts.

“As individuals, our actions may seem small in comparison to the vast size of our oceans, but if we all made a small change, then collectively that would have a big impact. As consumers, making conscious choices to switch out our protein sources from animal to plant-based could help save thousands of fish a year from being killed in our oceans.

“Here at Loma Linda, we are pragmatic and care about the future of the world we live in.

As a food manufacturer and retailer, it is our responsibility to empower consumers to make this choice, by providing a range of sustainable, nutritional, versatile, and tasty plant-based protein products.

“Turn the Tide with TUNO is designed to bring all this together and get people talking about the very real issues facing the world today.

“We want to raise awareness of how we as individuals can help alleviate these issues, with the hope of allowing our future generations to enjoy seafood in their diet, while protecting one our most vital ecosystems – our oceans.

Made with natural plant-based ingredients, Loma Linda’s TUNO is a protein-rich, gluten-free food which features the light, flaky texture of seafood and is completely fish-free.

It is available from major UK retailers including, Sainsbury’s, Asda, Morrisons, Aldi, Holland and Barratt and selected independent health food stores.

More information on the Turn the Tide with TUNO campaign can be found here.