Mars Chocolate Drinks and Treats has announced the launch of MARS and TWIX Ice Creams Cones, the first time ever that the popular confectionery brands have been developed into an ice cream cone format.
Across the overall ice cream market, Mars Ice Cream grew by £11.5m in 2022, equating to a 42% share of the total ice cream market growth. Over the last five years, Mars has delivered more than six times the growth of the category average and more than any other manufacturer.
Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, says: “The brand familiarity and price point of Mars products have really allowed us to solidify our mid-market position, and for some of our core brands like Mars, the appetite for our classic products has still increased by a third. Developing the MARS and TWIX brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”
The MARS Ice Cream Cone delivers a blend of real dairy ice cream, smooth caramel sauce and real milk chocolate topped with chocolate chips. TWIX Ice Cream Cone is filled with a combination of caramel ice cream with a caramel sauce wrapped in a wafer cone and topped with crunchy biscuit pieces.
MARS Ice Cream Cone is available as a four pack, exclusively from Iceland from March 2023. RRP £3.50.
TWIX Ice Cream Cones is available as a four pack from Asda Iceland from February 2023 and through convenience and wholesale channels from March. RRP £3.50.